Utilizing market and competitive analytics then overlaying our years of industry experience, Treadstone Healthcare strongly believes that the field based messaging must tightly match marketing media messaging. Field based selling approaches must add value to the customer and therefore require more training and knowledge building that the competition.
It is essential that organizations fully understand competitive positioning and design tactics to neutralize competitive forces and then properly train and incent sales organizations to succeed.
Competitive Intelligence services from Avian-CI helps develop the sales tactics that are necessary for the achieving goals in the field. Jane Hundley MS I/O provides the cutting edge technique training methods to assure uptake and conscious competence in the field.
We have experience in all facets of selling modalities in the broad healthcare sector and can design specific programs to dominate specific channels, market opportunities, new product launches, and mature product line scenarios.